Internal Marketing, Done Any Lately?

This has been in our head for a while...what is your internal marketing plan with those you are depending on at your place of business?

Sure you might be at the top of your game, but what internal inspiration pieces have you put in place to keep yourself AND your team up there? Or better yet, maybe you’re at a company that is struggling in the current economy, what internal marketing have you done to inspire those around you to put the blinders on and give their best at what you hired them to do?

We know what you’re thinking, “That sounds expensive and I don’t have ANY extra right now to fund this type of thing,” right? Well anything can be expensive (depends how you do it), but can you afford to not have everyone giving their very best right now Skippy...didn’t think so. We’re not here to say you should go out and hire a top dollar guru or scare them into a Jonestown like Kool-Aid fest, but what we are saying is turn up the internal marketing machine to give them a little inspiration.

Here are some affordable internal marketing plan ideas that can do just that, they might not be ideal for every situation, but you’re smart enough...adjust them to fit your situation.

Ø Have a Contest

o No, were not talking the one where you have that wild snake oil salesman look in your eye, a real honest to goodness contest that everyone can benefit from. One that increases quality, one that forces them to think or one that gets you some new business. Competition brings out the best in most people; anyone who tells you different is lying.

Ø Read a Book as a Group

o Go to www.half.com (psssttt....they’re cheaper there Scrooge) and pick out a business book you can read as a group. Doing this will do three things, get you talking as a group, get them closer as a group and maybe even coming up with ways to produce more revenue for your company.

Ø Ask Them What They Want to Learn

o Instead of giving them a raise, ask them if there is a class or seminar they would like to go to AND then pay for it in full. Not only does it show you care, but it gets you a more knowledgeable employee that will produce higher results for your organization.

Ø Create a New Product or Offering That Will Get Them Excited

o Call us crazy, but why don’t you get a little innovative and create something new that your company can talk with customers about. This one could go hand and hand with the first one, killing two birds with one stone. Nothing perks customer’s ears more than a new idea that would help them grow their business.

Everyone always worries about marketing to the outside; it’s the nature of running a business. Trust us, if you do a little on the inside also, you’ll see the outside get that much better

Like we said...this has been in our head for a while...did it get in yours?

Like how we think? Want to learn more? Visit our site at www.onthebraincreative.com or via email at getinourhead@onthebraincreative.com.