This has been in our head for a while...
...the little game we like to call: When was the last time you ___________?
Here are the directions:
1-get your mind out of the gutter, this isn’t some online form of the Newlywed or Match Game you knucklehead
2-anyone can play, doesn’t matter the role you are in, serving into customers should be a universal role for everyone, right?
3-be as genuine as you can, like the Brutal Facts chapter in Good to Great by Jim Collins
When was the last time you looked at how your organization markets itself to the outside world? Most places of revenue generation...pretty much any business existing these days...yes, we know you 503Cs have your little corner of the world and have your own agendas (or ways to file your taxes), but you’re still asking for someone to scratch you a check at the end of the day, right? In an economy like this, regardless of your business nature or classification, everyone is getting that raised eyebrow look when you ask for an amount of money over $14.99 (cue The Rock with his raised eyebrow look). So, the big question is how are you positioning your place of business as different or a place that they feel safe parking their money at? When was the last time you studied what you bring to the table over your competition? Fun game, isn’t it...just like that visit to the dentist last week.
When was the last time you looked at how you generate legit leads for business? Face facts people, it’s not as easy as running out and buying cable, radio, print and TV anymore...if you haven’t played this edition of the when was the last time you game lately, it’s time. Depending on the size of your ad budget, these mediums are still an important part of your mix, but your lead generation alarm clock is screaming and the “Buy More Spots and Place More Ads” snooze button is broke.
Our point being, you do what you are comfortable with, we are creatures of habit and habits are hard to break. Don’t have a cow, run out and change everything in an instant...that doesn’t work either. We’re just saying, give it a look and seek advice (hint: maybe call us) on how you should balance things out to where you’re getting more people sending you checks for your product or service and you’re getting a higher level of ROI on the money you spend attracting customers to your business.
We recommend playing the game once a quarter. If you’re the daring type, do it once a month for the first quarter because you’re sure to find many things you’ll want to adjust.
Like we said...this has been in our head for a while...did it get in yours?
...the little game we like to call: When was the last time you ___________?
Here are the directions:
1-get your mind out of the gutter, this isn’t some online form of the Newlywed or Match Game you knucklehead
2-anyone can play, doesn’t matter the role you are in, serving into customers should be a universal role for everyone, right?
3-be as genuine as you can, like the Brutal Facts chapter in Good to Great by Jim Collins
When was the last time you looked at how your organization markets itself to the outside world? Most places of revenue generation...pretty much any business existing these days...yes, we know you 503Cs have your little corner of the world and have your own agendas (or ways to file your taxes), but you’re still asking for someone to scratch you a check at the end of the day, right? In an economy like this, regardless of your business nature or classification, everyone is getting that raised eyebrow look when you ask for an amount of money over $14.99 (cue The Rock with his raised eyebrow look). So, the big question is how are you positioning your place of business as different or a place that they feel safe parking their money at? When was the last time you studied what you bring to the table over your competition? Fun game, isn’t it...just like that visit to the dentist last week.
When was the last time you looked at how you generate legit leads for business? Face facts people, it’s not as easy as running out and buying cable, radio, print and TV anymore...if you haven’t played this edition of the when was the last time you game lately, it’s time. Depending on the size of your ad budget, these mediums are still an important part of your mix, but your lead generation alarm clock is screaming and the “Buy More Spots and Place More Ads” snooze button is broke.
Our point being, you do what you are comfortable with, we are creatures of habit and habits are hard to break. Don’t have a cow, run out and change everything in an instant...that doesn’t work either. We’re just saying, give it a look and seek advice (hint: maybe call us) on how you should balance things out to where you’re getting more people sending you checks for your product or service and you’re getting a higher level of ROI on the money you spend attracting customers to your business.
We recommend playing the game once a quarter. If you’re the daring type, do it once a month for the first quarter because you’re sure to find many things you’ll want to adjust.
Like we said...this has been in our head for a while...did it get in yours?
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